Social media and internet marketing manager

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    13-Sep-2014

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Achieving personal and business goalsSocial media and internet managerGain more clients through: Social Media Facebook (pages and groups) LinkedIn (pages and groups) Twitter (hash tags) Google+ (pages and groups) Internet Google & Bing internet searches Website opt in Property investor forumsWhyMake more money & pay less tax on your property portfolioTalk for 5 minutes around this chart2Social media and internet marketing managerMake more money & pay less tax on your property portfolio Objectives Get more clients Get engagement from people on social media Increase followers, fans on social media Increase opt ins on website for CRM Research: customer needs and wants Build strong brand reputation Bonus 10 per client successfully signed up with Optimise AccountantsTalk for 5 minutes around this chart3The market - LinkedInMake more money & pay less tax on your property portfolio7,178 people listed as property investor on LinkedInTalk for 5 minutes around this chart4The market - LinkedInMake more money & pay less tax on your property portfolioOver 15,000 people on LinkedIn discussion groupsTalk for 5 minutes around this chart5The market - FacebookMake more money & pay less tax on your property portfolioOver 10,000 people on Facebook discussion groupsTalk for 5 minutes around this chart6The market - FacebookMake more money & pay less tax on your property portfolioOver 50,000 property investors on TwitterTalk for 5 minutes around this chart7The market - FacebookMake more money & pay less tax on your property portfolioOver 73,000 property related tax searches in the UKTalk for 5 minutes around this chart8The market Online forumsMake more money & pay less tax on your property portfolioOver 10,000 property investor members on forumsTalk for 5 minutes around this chart9The marketMake more money & pay less tax on your property portfolioA market of 200,000 people online0.1% represents 200200 X 50 = 10,000 per month revenueTalk for 5 minutes around this chart10Customer acquisitionMake more money & pay less tax on your property portfolio30% of clients were sourced from social mediaTalk for 5 minutes around this chart11Customer acquisition - FunnelMake more money & pay less tax on your property portfolioSocial Media - Ads - EngagementInternet ads / rankingsZoho CRMWebsite opt in / e-bookSimon meets with clients & signs them upTalk for 5 minutes around this chart12Customer acquisition - howMake more money & pay less tax on your property portfolio Social Media Post blogs - articles, events, webinars Engage and chat with existing customers Connect with people and engage to create friendships Identify & answer customer needs and questions Get them to provide email to CRM and meet with Simon Internet Google & Bing adwords Website opt ins (free e-books, articles, DVDs, events etc) Identify and engage with people on Property forums Post blogs articles on forums Put articles onto Blogger and promoteTalk for 5 minutes around this chart13Customer acquisition - howMake more money & pay less tax on your property portfolioFacebook:Search specific key terms tax, Capital allowances etcTalk for 5 minutes around this chart14Customer acquisition - howMake more money & pay less tax on your property portfolioFacebook:Search specific key terms tax, Capital allowances etcTalk for 5 minutes around this chart15Customer acquisition - howMake more money & pay less tax on your property portfolioFacebook & LinkedIn:Comment on a post and link to own blogsTalk for 5 minutes around this chart16Customer acquisition - howMake more money & pay less tax on your property portfolioFacebook & LinkedIn:Comment when someone likes or comments on our blog postsTalk for 5 minutes around this chart17Customer acquisition - howMake more money & pay less tax on your property portfolioFacebookContact members of a group and send a message if they would be interested in a free ebook / productTalk for 5 minutes around this chart18Customer acquisition - howMake more money & pay less tax on your property portfolioLinkedInContact members of a group and send a message if they would be interested in a free ebook / productTalk for 5 minutes around this chart19LinkedIn:Search specific key terms tax, Capital allowances etcCustomer acquisition - howMake more money & pay less tax on your property portfolioTalk for 5 minutes around this chart20Customer acquisition - HowMake more money & pay less tax on your property portfolioTwitterWhat are the engagement tactics on Twitter?Talk for 5 minutes around this chart21Customer acquisition - HowMake more money & pay less tax on your property portfolioGoogle+Do you deploy the same strategy for Google+ as Facebook?Talk for 5 minutes around this chart22Customer acquisition - reportsMake more money & pay less tax on your property portfolio Clients Facebook & LinkedIn likes, Twitter followers, Google fans People added to CRM People signed up from social media engagement Campaigns and results Campaign types (e-books, webinars, events) Adverts Answering questionsTalk for 5 minutes around this chart23